Like Mother, Like Daughter

What My Mom Boss Has Taught Me About Life & Biz

“You look like you could be related to Darci!” is a phrase I’ve heard a lot over my years working at DARCI Creative. Every time, I smile and laugh. Surprise! I am her daughter. And, proud of it.

Then usually comes, “That’s amazing! I could never work with my mother.”“How is it working together?”… Working together is wonderful and is something I am so grateful for. Not only is she the woman that raised me, but she is also my best friend, role model and the person I admire most in this life. However, to work for her requires all the skills she’s taught me in life and then some. Here are a few things my Mom Boss has taught me about life and business:

Trust Your Intuition – Growing up this was something my mother always said. And it always paid off one way or another. It’s just as important to follow your intuition in business, as well. She wouldn’t be where she is today without it and neither would I. This mantra allows her to produce her best creative work and allows me to provide our clients with quality campaigns that achieve exactly what they are looking for. That photo in the ad proof doesn’t look quite right… trust your intuition, work with your team to find the perfect image. The script for that television commercial isn’t flowing… trust your intuition, step away from it and come back with a fresh perspective to write something that really grabs the target audience’s attention. You won’t regret it.

Hustle With Heart – My mother knows how to hustle. She built this agency from the ground up. In the beginning it was just her – now she has over 30 clients, 8 employees, sits on a number of non-profit boards and is a large contributor to our community. None of this could have ever been achieved without her hustle, her heart and her drive to provide for her family and others. Working for someone with that drive is contagious and encourages the entire team at DC to work their hardest and exceed her greatest expectations. Growing up watching how hard she worked to do something she really loved was truly inspiring and has influenced me in every aspect of my life. When it comes to my family life, my work life and personal goals, I am dedicated to achieving my goals and dreams with a hustle and whole lot of heart. One of our favorite quotes is, “Do something you truly love and you’ll never work a day in your life.” Sure, not every day is easy, but if you’re committed and truly love what you do, it’s all worth it in the end.

A Work/Life Balance Is Key – I recently listened to an interview with one of the original founders of Home Depot and current owner of the NFL Atlanta Falcons Team, Arthur Blank, and he said something that really stuck with me. He said, “I always made sure there was balance in my life. Because too many young executives, men or women, their attitude is that you got to work now, work hard and, you know, put my career on fifth gear and go, go, go. And I said when you return home in 10 years, you’re not going to recognize your kids and your spouse is going to look at you and say, ‘Who are you again?'” As I listened to this interview with this man who has achieved so much success in his life, I couldn’t help but think of my mother. As hard as she worked my entire childhood, she always made time to show up for my brother and I. And she taught me that you can have a career, raise children and be successful, but it’s so important to find balance in your life. Whether that means you work a little bit earlier in the day to make it to your daughter’s dance recital, or you work all day on a Sunday so that you can go on a field trip with your son’s 5th grade class – in ten, twenty years from now you’ll be happy you did.

I could go on and on about other important life lessons my mom has taught me, but I’ll stop here. Trust your intuition, hustle hard and find the balance in every day and you can achieve great things. Oh, and don’t forget to laugh!

Daniele Hosser
DARCI Creative
Senior Account Executive

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A Videographer’s Guide: Getting Ready For Your Video Shoot

Video content is on the rise in marketing, and we can definitely see why. Videos are informative, entertaining and engaging. They grab your attention – and keep it there – making people stop their scroll and watch closely.

Our agency has amped up our video services to clients of all types, creating content from short social clips to television spots. As a videographer, I’ve come to understand the importance of being prepared for our video shoots, so that the production can run smoothly and the set is stress-free. If you’re a videographer or just looking to pick up a camera and start shooting, here are some tips to keep in mind:

  • Have a checklist of the equipment you will need. This seems like a simple task, but it’s so important. Double-check it the day before the shoot, and the morning of the shoot as you pack your gear. With a list in hand, you will know everything will be with come shoot day, and there won’t be any need to rush back to the office or studio to remember that tripod or extra extension cable you forgot.
  • Have all your batteries charged and SD cards formatted. Another tip that seems like it would be a no brainer, but so many times people forget to charge their spare batteries or neglect to address the battery that is already in the camera. They get on set and the camera has ten minutes of battery life left. Or they forget to clear their SD cards and when they get on set, the card is either full or they can’t format it. Often, if there is something already on the card, it might be important and there’s a chance it might not have been backed up yet. Sub tip: export your raw footage on to your hard drive (and back up hard drive!) the same day you shoot – you’ll thank me later.
  • Be personable and learn how to read your on-camera subjects. No matter what kind of shoot you have, your on-screen talent needs to appear natural. For example, with an interview you will want your subject to feel comfortable. Just sitting down and jumping right into it by asking them thoughtful questions will make them feel very uncomfortable, and the camera has a way of magnifying this uneasiness. You’ll want to warm them up and have a conversation with them before starting the interview, to ultimately get a much better response.
  • Finally, have a game plan for what you are going to shoot. Say you are filming an action, sports or travel video. You always want to be thinking about your shots ahead of time before you shoot – that way when you arrive on site, you’ll have a good outline for how you plan on capturing all the footage. Are you factoring in weather or the changing angle of sunlight throughout the day? Are you planning to shoot more complicated shots after the other footage, just in case technical troubles cause any delays? Developing a storyboard is a huge help. Even if it’s only stick figures, a storyboard will let you know what shots are essential and how the visuals will flow. After you’ve completed your shot list, anything candid or spontaneous that you’re able to capture after that is a bonus.

Remember, preparation is key for a videographer. Stay tuned for another post where we discuss tips to prepare your client for their upcoming video shoot! And, if you’re looking for video services from the pros, give us a call to talk about our production services. Our team of videographers and editors will elevate your brand with a fresh, creative approach – from storyboard and coordination to execution and post-production.

Jake Provencher
DARCI Creative
Finance & Traffic Manager/Videographer

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Choosing Your Brand Colors

Let’s talk about color in branding and design. Specifically, how to choose coordinating colors to be used throughout a brand.

Selecting the right colors for your brand is one the most important aspects of brand design. It all starts with the question: How do I want my brand to be perceived? Whether you’re looking for bold, eye-catching colors or more subdued tones, color plays a key role in identifying your brand – and the colors you choose will be used for years to come!

When I start a branding project, I like to think about the vision of the brand from fruition to years down the line. To me, it’s important to create a brand mood board first to really nail down the feel of your brand (after deciding who your target audience is, of course). Starting with a mood board gives us the groundwork for the imagery, textures, and colors that play into your brand. Starting with images that portray your brand can be a great way to draw color inspiration from.

Choosing colors that are cohesive, but also contrasting, can bring depth to your brand. For instance, your logo may have a bold red and a dark grey, but you may not want to always use those two colors. If your brand is bold, think about using tones and colors from the other side of the color wheel – greens and blues, maybe in softer shades to offset the louder red.

We recently created a brand and website for a local realtor whose logo uses red and grey. Although she loves red (which is why we initially chose it), we wanted her brand to have more depth and be more than just those two colors. Through her website, we were able to bring in a bold mustard, vibrant blue, and black through imagery to help portray her quirky personality and approach to real estate.

It’s also important to remind yourself that your brand doesn’t need to be full of color. Choosing subdued colors, grays, or even black/white can create an impact when paired with colors throughout a website, ads, social media, print – the list goes on! Just look for those complimenting colors to enhance your brand’s vision, and always go with your gut. The colors that resonate with you will translate into your brand, beautifully.


Riddy Hosser
DARCI Creative
Art Director



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Re-entering the workforce

Guess what, girls? I did it! I went back to work (part-time).

Guess what else? You can do it, too!

If you are like me, you have been blessed with the opportunity to stay home with your tots and take on the job of full-time mom. And while I loved (and still love) every single second of staying home with my kids, there was always a nagging itch to go back to my career… to put on real clothes and put my education and previous experience to work.

So how did I do it?

The first thing I did was to stop making excuses. You can come up with a million reasons why you shouldn’t go back to work (and believe me, I did!), but if that itch is still there (which it was), then it’s time to reevaluate. Listen, you don’t know unless you try! So, stop coming up with excuses not to work, and make a list of reasons why you should to go back to work.

The next step, which I think is one of the most important steps, is to define what you really want. Is it full-time, part-time, flexible hours, working from home, going to an office – or a combination of a few of these? Lucky for us, in today’s working environment there are a lot of options. As you get out there and network or interview, be clear on what you want. Stick to it and don’t feel bad about it. It may take a little longer to land that perfect position, but it will be worth the wait if it fits your wants and needs.

Prepare the home front. Going from full time mom to working mom doesn’t just affect you – it’s going to affect everyone in your house. I would be lying if I told you the transition is going to be easy. It’s not. It takes planning, organizing and something I’d never really done before… asking for help! You’re probably going to need help in one form or another, so start getting comfortable with the idea that you are going to have to ask for it.

Planning makes perfect. You really need to plan for how you’re going to do it all. Carpools, childcare, laundry, food shopping and the eight million appointments that are part of raising a family, to name a few. It all has to get done, so it’s best to have a plan of attack.

Know and accept that things are not going to be the same. There might be dishes left in the sink. You might have to get up in the wee hours of the morning just to fit in some fitness, and your kids might actually have to make their own lunches or do their own laundry (gasp). Once you accept that things will be different, but will still be okay (maybe even better!), then you can move forward.

Once you’ve done all this, it’s time to just go for it! Keep in mind, lots of people do it every day. They’ve figured it out and so will you! And if I’ve learned anything about re-entering the working world, it’s that all things are possible. Finding the right tribe and the support that you need will enable you to get there faster and to feel better doing it!

Pam Oulundsen
DARCI Creative
Project Manager & Data Analyst