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Go Behind the Scenes With Us!

We strongly believe in incorporating video content to your overall comprehensive marketing strategy. Whether it’s using Facebook live, producing a YouTube show or a simple “How To”, video can really increase your engagement on social media as well as other marketing channels. The use of video on social media has exploded in 2018. On YouTube alone, over 5 BILLION video views are watched each day!

Videos are a fun, informative, and engaging way to reach your target audience. At DARCI Creative, we offer complete, turnkey video services to our clients and event organizers. We love showcasing our client’s brands using video in creative ways. Today we’re taking you behind the scenes with Dan Modern, DARCI Creative videographer, as he starts and finishes a video shoot for our client, HRCU.

Videos are an extension of your brand, so it’s important to be strategic about it. If you’re looking for video services from the pros, give us a call to talk about our services! We have a full-service team of videographers and editors that will elevate your brand with a fresh, creative approach – from storyboard and coordination to execution and post-production.

 

Daniele Hosser
DARCI Creative
Senior Account Executive

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Your Brand Is Not Your Logo!

The very first thing we like to do with all of our clients is to assess their brand. More often than not, a client will tell us their branding is all set because they have a nice looking logo. But your brand is not your logo.

Your brand is your promise. It’s critical to your success. It’s what people are going to say about you when you’re not in the room. Don’t you want to make sure they say the right thing?

We believe that strategic branding is the foundation to helping you reach your goals. That’s why our promise is: “Inside Out Brand Marketing.” We spend a lot of time with our clients, digging deep into what makes them unique – what sets them apart. That’s what makes us really good at what we do and it’s why our clients shine brightly amongst their competitors!

Once we know the ins and outs of your business and why it’s so amazing, we can create a logo and positioning line that makes sense and is strategically on-point. We are a strategic and thoughtful marketing agency, armed with many years of experience. We know what works and what doesn’t. We want your brand to last so that you don’t find yourself needing a rebrand in just a few short years.

Think about the most successful brands in America…Nike, Dunkin’ Donuts, TD Bank…to name a few. Their brands are so on-point from the start that they stand the test of time all these years later. No rebranding necessary. That’s what we’re talking about. And that’s what we do for our clients.

 

Pam Oulundsen
DARCI Creative
Project Manager & Data Analyst

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Why You Need Branded Photography For Your Business.

How much time do you spend online looking at websites, social media, shopping, searching…you name it? Probably more than you’d like to admit! But the truth is, we live in a very visual world. Much of our time is spent looking at photos and images. Whether you realize it or not, those images have an impact on the brands you follow and purchase from. You make connections (good or bad) with those brands based on the images you see.

That’s why it’s so important to have branded photography that is specific to your business. It’s an opportunity for you to convey your brand promise to your audience through images. It helps build a connection between you and your audience. Using these images consistently throughout your marketing materials increases your brand recognition. Eventually your audience will “know” your brand just by seeing the photos you use.

You’ve worked hard to create your brand image for your business. You’ve carefully designed an amazing logo with a thoughtful positioning line that clearly defines your brand promise. Be sure to carefully select photos that support all that hard work.

 

Pam Oulundsen
DARCI Creative
Project Manager & Data Analyst