Entries by Darci Creative

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N is for Novice

Experience Gets It Done. We hosted our annual Holiday party last week, which by the way was also our 5th Anniversary celebration and an outstanding evening. While DARCI CREATIVE is still a relatively young business, I’m what you might call a “seasoned vet.” Having dedicated my professional career to helping businesses establish a strong marketplace […]

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K is for Kick-Ass Creative

Creative Marketing What drives success? Well, when it comes to marketing I feel it’s a split between intelligent strategic planning and kick-ass creative. After many years in the field I’ve crossed paths with shops who have a primary strength in one area or the other. Some are whiz bangs at strategic planning but lack any […]

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G is for Great Writing

Connecting emotionally with your audience. What makes the difference between an uninspired headline and a great one? Emotional connection. If you can evoke emotion from a reader, that means you’ve captured their attention. If you’ve captured attention, you’re much more likely to get the type of reaction or response you’re going for. The thing is, […]