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Go Behind the Scenes With Us!

We strongly believe in incorporating video content to your overall comprehensive marketing strategy. Whether it’s using Facebook live, producing a YouTube show or a simple “How To”, video can really increase your engagement on social media as well as other marketing channels. The use of video on social media has exploded in 2018. On YouTube alone, over 5 BILLION video views are watched each day!

Videos are a fun, informative, and engaging way to reach your target audience. At DARCI Creative, we offer complete, turnkey video services to our clients and event organizers. We love showcasing our client’s brands using video in creative ways. Today we’re taking you behind the scenes with Dan Modern, DARCI Creative videographer, as he starts and finishes a video shoot for our client, HRCU.

Videos are an extension of your brand, so it’s important to be strategic about it. If you’re looking for video services from the pros, give us a call to talk about our services! We have a full-service team of videographers and editors that will elevate your brand with a fresh, creative approach – from storyboard and coordination to execution and post-production.

 

Daniele Hosser
DARCI Creative
Senior Account Executive

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Why You Need Branded Photography For Your Business.

How much time do you spend online looking at websites, social media, shopping, searching…you name it? Probably more than you’d like to admit! But the truth is, we live in a very visual world. Much of our time is spent looking at photos and images. Whether you realize it or not, those images have an impact on the brands you follow and purchase from. You make connections (good or bad) with those brands based on the images you see.

That’s why it’s so important to have branded photography that is specific to your business. It’s an opportunity for you to convey your brand promise to your audience through images. It helps build a connection between you and your audience. Using these images consistently throughout your marketing materials increases your brand recognition. Eventually your audience will “know” your brand just by seeing the photos you use.

You’ve worked hard to create your brand image for your business. You’ve carefully designed an amazing logo with a thoughtful positioning line that clearly defines your brand promise. Be sure to carefully select photos that support all that hard work.

 

Pam Oulundsen
DARCI Creative
Project Manager & Data Analyst

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Social Media Cheat Sheet

We hear it all the time, I don’t have time to be on Social Media. I don’t see the benefit in it for my businesses. We get it – business owners are a busy breed, and time is our biggest asset. We hear you, and we respect your value of time. But you know who does have time for Social Media? Your target market – those potential clients your business is craving!

It’s a great place to extend your brand and start meaningful dialogue with your community. We all want connection, and sometimes with a busy lifestyle and a serious time crunch, social media is the place to feel that connection. By having a business page on these channels, you can develop that relationship between your brand and the world at large.

One more thing: simply having these channels on social media helps your SEO (Search Engine Optimization) in a big way. When users search for your business, your pages will appear in the results, which makes a good impression to Google and its indexing bots that run behind the scenes. Not to mention, today’s generation will expect to find you online and will trust your brand more when they do, adding a bit of credibility to your business.

So, whether you’re responding to comments, nurturing prospects, sharing fresh content, or just letting the world know what time you close shop on a Friday, Social Media is a crucial piece of online presence to have – and we would say a necessary tool for businesses operating in this digital age.

Below we have laid out a guide on all sizes social media so you can look your best on all these channels. Unfortunately, contrary to popular belief, size does matter so if you’re in the ratio of these sizes you should be good, these are just the optimal sizes that are guaranteed to make your pages looking fresh. And for best practice as you upload your images, always be sure to test out on mobile because some dimensions will cut off unbeknownst to the user.

Need help resizing imagery – we suggest apps like PicMonkey or pixlr.com. Still need assistance call us up, we’d be happy to discuss a social media management kit for you

Facebook

Coverphoto:
Desktop
851px x 315px

Mobile
640px x 360px

Profile Picture:
170px x 170px
crops square and round

Posts:
504px x 504px

Event Cover Photo:
1200px x 675px

Twitter

Header size:
1500px x 500px

Profile Pic:
400px x 400px

Image
1200px x 675px

YouTube

Channel Banner:
2560px x 1440px

Channel Icon
800px x 800px

Instagram

Profile Picture
180px x 180px
crops round

Picture size
1080px x 1080px

LinkedIn

Profile Banner
1584px x 396px

Profile Picture Size
400px x 400px

Company Coverphoto
1536px x 768px

Company Logo
300px x 300px

Regan Bowlen
DARCI Creative
Art Department

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To Schedule or Not to Schedule

How Hootsuite & Other Content Schedulers Can Help Your Social Media Strategy

Love it or hate it, there’s no avoiding social media these days. Whether you’re a brand, an individual, or like us, an agency who manages social accounts for other businesses – social media needs to be part of your marketing strategy. It’s a fantastic place to showcase your brand and keep a meaningful conversation going with customers (and potential customers) in an engaging way.

Easier said than done. Social media can be overwhelming, whether you manage one account or ten. Algorithms change, content seems to move at the speed of light, and the ‘best practices’ of yesterday may not be the same today.

One solution to lessen the stress? A social media content scheduler. We use Hootsuite, a user-friendly dashboard that lets you manage multiple networks and profiles, schedule content in advance, and even measure your posts’ results.

Before we take a peek at what Hootsuite can do, let’s talk about scheduling content. No matter how many social profiles you manage, we highly recommend creating a content calendar and planning your posts out in advance. When you create a plan like this, you’re inherently encouraged to take a more intentional, strategic approach to the content you share (rather than sit there staring at a blank caption box, scratching your head about what post on a given day). It allows you to mix up your content, from photo and video to blog posts and graphics, offering a variety of means to keep your audience engaged and interested. And of course, it takes the pressure off coming up with a post idea the day you need to share it.

There are a variety of content scheduling tools available – and many of them offer free options in addition to more advanced plans – but Hootsuite takes the prize for us. We love the way this tool allows us to break down all facets of social media: by platform and by client, organized into customizable “streams” for easy viewing.

Here’s what our Hootsuite dashboard looks like on a given day, highlighting our DARCI Creative Instagram streams:

Notice how we organize our dashboard: by posts that we have already made, scheduled posts to go out, and posts from other accounts that we have ‘liked’. We even created relevant streams based on location (Portsmouth, New Hampshire has its own stream for all posts marked in that location), as well as relevant hashtags like #branding.

Now let’s take a closer look at the scheduling feature. Whether you’re looking to post on Instagram, Twitter, LinkedIn or Facebook, it’s easy to attach media forms like links and images, set a custom date and time to post, and tag a specific location. Save a draft for later or schedule it immediately to publish at the specified time – how easy is that?

We’ve found Hootsuite’s scheduling tools especially useful for Instagram. And now, all scheduled Instagram posts are automatically posted to Instagram for us (whereas the previous method of Hootsuite sent a “push notification” to our phones for us then to manually publish the post at the scheduled time). It’s easier than ever to plan ahead on social media – and a lot less stressful, too.

We hope you’ve been inspired to revamp your social media strategy, plan out content in advance, and use a scheduling tool like Hootsuite to stay on top of your social media game.

And if you need a hand, let us know how we can help with your social media efforts. We’ll craft and manage a strategic plan that will drive growth for your business and keep your brand top-of-mind in today’s noisy world.

 

Alanna Hogan
DARCI Creative
Copywriter & Executive Assistant, Social Media Manager

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R is for Real

 The Case for Authenticity

photo 3If I could give you one word that sums up how to create and build a powerful Brand that works, it would be ‘authentic.’ Keeping it real is not just something you want to aim for in your romantic relationship, after all. Be real with how you communicate with your audience. Getting real about who you are as a company is the absolute first step to creating a Brand that is unique. Once you are clear about who you are and what you offer, you will have clarity about who your target audiences are. Who’s going to resonate with your Brand? Is it young, busy moms? High net worth individuals? Retired baby boomers? It makes a big difference when you truly understand your audience and you can communicate with them authentically. They will be drawn to what you’re selling when you are real.