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D is for Diddly Squat

How to Get Marketing Results. So many times when I meet with a potential new client they come in with a sort of shrug and uncertainty about my profession. A story will unfold about how they had worked with this group or that outfit and nothing ever came of it. Or, maybe they just handled […]

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B is for Brand

What is a Brand anyway? These days, a lot of us throw ‘brand’ around like it’s some kind of magic word. Half the time, I swear people aren’t speaking the same language. Some people use the word ‘brand’ as a synonym for ‘logo.’ Some people use it synonymous with public relations. Others think it’s something […]

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C is for Clarity

What’s your point? Getting clear on your brand message is essential to successful marketing. If you’re all turned on by Facebook and Twitter and other social media sites, that’s cool; but are you clear about how you’re using these tools? Are you strategic in how you post? Are you always pointing back to your brand […]