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Your Brand Is Not Your Logo!

The very first thing we like to do with all of our clients is to assess their brand. More often than not, a client will tell us their branding is all set because they have a nice looking logo. But your brand is not your logo.

Your brand is your promise. It’s critical to your success. It’s what people are going to say about you when you’re not in the room. Don’t you want to make sure they say the right thing?

We believe that strategic branding is the foundation to helping you reach your goals. That’s why our promise is: “Inside Out Brand Marketing.” We spend a lot of time with our clients, digging deep into what makes them unique – what sets them apart. That’s what makes us really good at what we do and it’s why our clients shine brightly amongst their competitors!

Once we know the ins and outs of your business and why it’s so amazing, we can create a logo and positioning line that makes sense and is strategically on-point. We are a strategic and thoughtful marketing agency, armed with many years of experience. We know what works and what doesn’t. We want your brand to last so that you don’t find yourself needing a rebrand in just a few short years.

Think about the most successful brands in America…Nike, Dunkin’ Donuts, TD Bank…to name a few. Their brands are so on-point from the start that they stand the test of time all these years later. No rebranding necessary. That’s what we’re talking about. And that’s what we do for our clients.


Pam Oulundsen
DARCI Creative
Project Manager & Data Analyst