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Menu
  • About
    • Our Story
    • The Team
    • Careers
    • Giving Back
    • FAQs
  • Expertise
    • Brand Development
    • Digital Marketing
    • Advertising
    • Custom Websites
    • Video Production
    • Event Production
  • Our Process
  • Results
  • Brand Muffins™
    • What’s This?
    • Who’s It For?
    • How’s It Work?
    • Pricing
    • Packages
    • Design Options

Branding

Brand Development

Your Brand is your promise. When we sit down for a consultation, we’ll analyze what’s working and what isn’t in terms of how effectively you’re gathering and attracting the right audience. In these days of massive fragmentation and moving targets, your Brand is more important than ever. And the truth is, the power of a company comes from the power of its Brand – not the other way around. Great branding utilizes strategic design + an on point positioning line, and that is one of our specialties. 

The Details

Strategy
Having a strong strategy behind your brand involves asking these questions: Who am I/are we? What is my promise to my customers? and, What are my competitors doing?

  • Industry research
  • Competitive analysis
  • Target personas

Development
The process here is one of listening. At DARCI we ask a lot of questions and listen well to your answers. That’s where the magic begins. We work on color palette, positioning and visual design to capture what makes you, uniquely you.

  • Positioning Lines
  • Core messaging
  • Logo design
  • Style guidelines

Collateral 
A brand can get diluted if it starts to morph from its original beauty when applied to a range of communications tools. Don’t make that mistake: follow the brand guidelines and hire a designer if you need to. Consistency is key.

  • Business cards
  • Signage & graphics
  • Packaging 
  • Event booths
  • Presentations (PPT)
  • Social graphics
  • Company videos
  • Company photography 
  • + More

Check out our BrandZing blog on all things Branding

Why You Need Branded Photography For Your Business

How much time do you spend online looking at websites, social media, shopping, searching…you name it? Probably more than you’d

Read More »
10 Tips for a Successful Small Business Saturday

The countdown is on! Small Business Saturday is just around the corner. Don’t miss out on this opportunity as millions of shoppers show their love for local businesses!

Read More »
Your employees are your most powerful advocates!

Managing social media is time consuming when you do it right. Many businesses spend loads of time and money creating posts that end up with little or no traction. As a result, we’ve started to take a closer look at Facebook and Instagram algorithms that impact the success of using social.

Read More »

See how we put it all together.

View Case Studies

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About
Our Story
The Team
Careers
Giving Back
FAQs

Expertise
Brand Development
Digital Marketing
Advertising
Custom Websites
Video Production
Event Production

Our Process
Results

BrandZing
Contact

Brand Muffins™
What’s This?
Who’s It For?
How’s It Work?
Pricing
Packages
Design Options

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