Having worked with an independent consultant for a number of years, Piscataqua Savings Bank came to us feeling like they weren’t quite up to speed in the marketing department. In such a competitive financial market, they needed a brand refresh. And, they wanted to feel accessible to a wider audience – particularly a younger demographic.
With strategic, consistent messaging through print materials, digital ads, billboard designs and more, we laid the groundwork for Piscataqua’s new brand as the friendliest bank around. We assisted them with sponsorship advertising for local non-profits, and we even named and branded a holiday campaign unique to Piscataqua Savings Bank: the Spirit of Giving. The message was clear, and it was integrated across a variety of mediums.
We dove deep into brand identity for Piscataqua Savings Bank, positioning them as a cornerstone of the community and as “Portsmouth’s Local Bank”. Their differentiator? A friendly, community-driven bank – one whose staff remembers your name and asks about your family before even discussing finance. We needed to set them apart from the rest as who they were as an institution – and we did just that.
Just as we had planned, Piscataqua Savings Bank remains a small, community-focused bank thriving amidst market competition. As our longest standing client, we have seen the power of branding pay off for Piscataqua. Its employees and members have created a true sense of family – and we created a brand reflective of that.
DARCI Creative has been instrumental in branding our image through the redesign of our logo, website content, and advertising creative and placement.