With 30 years of marketing experience under our belts, we’ve learned a thing or two at DARCI Creative about how to move a client forward. We strive to bring fresh life to brands in need of a boost, whether those brands are veterans of business or newcomers needing a jump-start.
A number of years ago, we were introduced to Jody and Bjorn Turnquist, the owners, at the time, of successful yoga studio 3 Bridges Yoga. The dynamic duo was courageous and smart. They had dreamed and they had planned, and when the right space showed up to start their business, they jumped in with all four feet.
From the beginning, they knew they needed a strong marketing strategy. Lucky for them, they turned to us. Lucky for us, they were not afraid to invest in marketing. They already saw the value in it, and knew they had to find a way to distinguish themselves with memorable branding.
We’ve had a blast working with Jody and Bjorn over the past five years using the power of brand marketing to propel their new business into a profitable reality. We’re proud of our work, and we want to share a sampling of the projects we’ve done for them (our favorites, of course).
Our clients wanted to market themselves as an “accessible, welcoming and non-assuming yoga studio for every level of yoga practice.” To set them apart from the already crowded market, we created a strategy with the goal of attracting individuals new to practicing yoga (or those at a beginner’s level). We developed the positioning line Yoga For Every Body and wove this branded message into our promotional efforts. You’ll see the branding at work in the next few examples…
Rack Cards and Flyers
3BY @ hOMe Campaign
Last year, we collaborated with the yoga studio on a new project called 3BY @ hOMe. Subscribers of the service are given instant access to stream 3 Bridges classes from the comfort of their homes via computer, tablet, phone and the like. The focus: beginner-level fitness programs perfect for travelers, new moms, or those looking to start a yoga routine without the time to attend a scheduled studio class. The campaign was brilliant; together we created these rack cards highlighting 3BY @ hOMe and its benefits.
Most recently, Jody and Bjorn turned to us looking for a brand boost at their Durham studio, as the University of New Hampshire campus became robust with competing yoga and fitness programs. So, we created a video campaign highlighting the benefits of yoga with a Student Special for the UNH population. The theme? 3BY is for Every Body.
In a marketing campaign, consistency is key. That’s why we continued to build upon the studio’s existing brand image – one that welcomes all body types and centers around the universality of yoga.
The results of these efforts were incredibly positive. In the first year of business alone, our clients saw an impressive 75% growth as new 3BY members continued to fill up the studio space. What began as a Portsmouth studio in 2011 soon expanded to a second location in Durham, NH, followed by a third in York, ME. Before they knew it, 3 Bridges Yoga became the fastest growing yoga studio on the Seacoast. Now that’s branding power.
Like what you see? 3 Bridges is only one of our success stories – we’ve helped breathe life into brands big and small across the Seacoast and beyond. Ready to join forces? Let’s talk.