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O is for Open

Essential Marketing for New Businesses.

ujujFew things can compare to the thrill of preparing to open a new business. It’s exhilarating and nerve-wracking all at the same time. There are so many decisions to make about the space, the displays, the prices, the merchandise, the services, the staff, the experience you want your new customers to have. The months leading up to opening a new business are likely to be remembered as some of your most exciting times ever. You find yourself leaping out of bed each morning and staying up late as you cross off and add new things to your to-do list. Good stuff.

So often, though, what is not considered is BRAND MARKETING. It’s usually not even in the budget. So many passionate entrepreneurs are dreamy in their visions of success. As they should be. But, the whole “if you build it they will come” concept doesn’t work so well in the bright light of day after you’ve officially opened your doors and are waiting for the phone to ring. The line out the door that you envisioned rarely happens on its own.

Opening a new business is like dating, in many ways. You have to understand what it is you’re offering. You have to understand who’s going to like what you offer. You want to try to look your best. You have to know what you will,  and will not, put up with. (Not all clients/customers are good for you.) And, you can’t expect great things will happen by simply being open. On the other hand, having absolute faith and knowing that miracles do happen won’t cut it either.

So what’s an excited/exhausted new business owner to do? Take a hint from our savvy clients who opened a new yoga studio about a year ago. This dynamic duo was courageous and smart. They had dreamed and they had planned. And when the right space showed up, they jumped in with all four feet. And, from the beginning, they knew they needed a strong marketing strategy. Lucky for them, they turned to us. Lucky for us, they were not afraid to invest in marketing. They already saw the value in it, and knew they had to find a way to distinguish themselves with memorable branding. To articulate a new and unique offering required a professional perspective — and together we hit it out of the park. If you’re considering, about to, or have recently opened a new business, please use the power of brand marketing to propel your vision into a profitable reality.