We hear it all the time. I don’t have time to be on social media. I don’t see the benefit in it for my business.
We get it – business owners are a busy breed, and time is our biggest asset. We hear you, and we respect your value of time. But you know who does have time for social media? Your target market – those potential clients that your business is looking for!
A “necessary evil” or not, social media is a fantastic place to extend your brand and start meaningful dialogue with your community. We all want connection, and sometimes with a busy lifestyle and a serious time crunch, social media is the place to feel that connection.
But don’t be online simply to be there. We’re not talking about pumping out fluff-filled, “Hey, here I am!” messaging. We’re talking about sharing your brand’s story, starting conversations, fostering relationships. We call this “gathering your tribe,” and if you can gather a community of people who relate to your brand, choose to follow you, and perhaps become a lifelong client or customer – that’s gold.
If you’re unsure of which platform to get started with – Facebook, Instagram, Twitter, oh my! – drop us a line and let’s chat about the corner of the web most suited for your business. It may take some time establishing yourself, but there’s no question – you want to be part of the social media conversation in a consistent and strategic way.
DARCI Creative
Total Brand Agency
