• 603.436.6330
  • Blog
Menu
  • 603.436.6330
  • Blog
Let's Chat
  • About
    • Our Story
    • The Team
    • Careers
    • Giving Back
    • FAQs
  • Expertise
    • Brand Development
    • Digital Marketing
    • Advertising
    • Custom Websites
    • Video Production
    • Event Production
  • Our Process
  • Results
  • Brand Muffins™
    • What’s This?
    • Who’s It For?
    • How’s It Work?
    • Pricing
    • Packages
    • Design Options
Menu
  • About
    • Our Story
    • The Team
    • Careers
    • Giving Back
    • FAQs
  • Expertise
    • Brand Development
    • Digital Marketing
    • Advertising
    • Custom Websites
    • Video Production
    • Event Production
  • Our Process
  • Results
  • Brand Muffins™
    • What’s This?
    • Who’s It For?
    • How’s It Work?
    • Pricing
    • Packages
    • Design Options

I just need a logo.

Branding, Design, Marketing

“I just need a logo.”

I recently had a conversation with Darci at Brand Muffins and we both laughed—we both have heard this phrase before. However, there is a fundamental flaw with this kind of thinking, and here is why.

What is in a logo?
A logo is more than just a random image drawn by some random graphic designer in a warehouse somewhere. I mean, it could go like that, but that process does you as a business owner a complete disservice.

A logo is a visual representation of your brand. It is what you want people to associate with your business when they see it. It is, in effect, your brand, your identity, who and what your business is all about.

Behind the logo
When business owners approach Darci and her team at Brand Muffins and say, “I just need a logo,” they are missing an opportunity that is very, very strategic. There is a science behind logo design, a psychology behind effective logos.

At Brand Muffins, Darci and her team at Brand Muffins dig into a business to uncover an company’s mission, vision, and operating strategies. That logo is at the top of a pyramid so to speak. It is the most visible element of a company’s identity.

A hastily-drawn logo does nothing for a business. It is clip art that any company can own. Heck, you might even find a $50 logo on another business’s signage. How embarrassing would that be?

The strategy of a logo
In this day and age, a strong brand identity is necessary, as all of us are drawn to the ever-changing images and graphics that come at us from the internet and various social media sources.

A good logo might stick in someone’s head for a few days. A great logo can not only stick in someone’s head, it can literally capture the essence of a company and serve as a visual reinforcement for what you stand for in your business.

Consumers have a lot of choices today and many ways to make a purchase. A logo is one critical tool in your company’s branding toolbox.

An effective logo is just one piece of a puzzle that takes time to build. Build it right and they will come. Yes, this sounds a little like the movie Field of Dreams, but you get the idea. No one just needs a logo. Rather, they need a plan…

 

Rob Levey
Exponential Squared
CEO

 

Rob Levey is the CEO of Exponential Squared and the mastermind behind helping people and businesses achieve their goals. Rob’s unique and diverse education and professional experience is what drove him to create his own success story in Exponential Squared. We especially love his commitment to act rather than merely advise. Rob will be guest blogging again, so be sure to come back to see what other nuggets of knowledge he shares with us!

Facebook
exponentialsquared.com

PrevPreviousMastering LinkedIn: Tips for Business (Part Two of Series)
NextUnderstanding Inbound: The New Digital Trend Marketers LoveNext
Recent Posts
Video_Marketing_Portsmouth_NH

A Videographer’s Guide: Getting Ready For Your Video Shoot

Inbound_Outbound

Understanding Inbound Marketing: The Progressive Technique Marketers Love

Video_Marketing_Portsmouth_NH

Why We Integrate Video Into Our Marketing Efforts (And You Should Too)

ALL POSTS
ADVERTISING
BRANDING
BRAND MUFFINS
CREATIVE
DESIGN
MARKETING
SEO
SOCIAL MEDIA
VIDEO

Join our Mailing List!

About
Our Story
The Team
Careers
Giving Back
FAQs

Expertise
Brand Development
Digital Marketing
Advertising
Custom Websites
Video Production
Event Production

Our Process
Results

BrandZing
Contact

Brand Muffins™
What’s This?
Who’s It For?
How’s It Work?
Pricing
Packages
Design Options

Facebook-f
Youtube
Instagram
Linkedin
603.436.6330
edarci.com
send us a message
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.