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Social Media Cheat Sheet

We hear it all the time, I don’t have time to be on Social Media. I don’t see the benefit in it for my businesses. We get it – business owners are a busy breed, and time is our biggest asset. We hear you, and we respect your value of time. But you know who does have time for Social Media? Your target market – those potential clients your business is craving!

It’s a great place to extend your brand and start meaningful dialogue with your community. We all want connection, and sometimes with a busy lifestyle and a serious time crunch, social media is the place to feel that connection. By having a business page on these channels, you can develop that relationship between your brand and the world at large.

One more thing: simply having these channels on social media helps your SEO (Search Engine Optimization) in a big way. When users search for your business, your pages will appear in the results, which makes a good impression to Google and its indexing bots that run behind the scenes. Not to mention, today’s generation will expect to find you online and will trust your brand more when they do, adding a bit of credibility to your business.

So, whether you’re responding to comments, nurturing prospects, sharing fresh content, or just letting the world know what time you close shop on a Friday, Social Media is a crucial piece of online presence to have – and we would say a necessary tool for businesses operating in this digital age.

Below we have laid out a guide on all sizes social media so you can look your best on all these channels. Unfortunately, contrary to popular belief, size does matter so if you’re in the ratio of these sizes you should be good, these are just the optimal sizes that are guaranteed to make your pages looking fresh. And for best practice as you upload your images, always be sure to test out on mobile because some dimensions will cut off unbeknownst to the user.

Need help resizing imagery – we suggest apps like PicMonkey or pixlr.com. Still need assistance call us up, we’d be happy to discuss a social media management kit for you

Facebook

Coverphoto:
Desktop
851px x 315px

Mobile
640px x 360px

Profile Picture:
170px x 170px
crops square and round

Posts:
504px x 504px

Event Cover Photo:
1200px x 675px

Twitter

Header size:
1500px x 500px

Profile Pic:
400px x 400px

Image
1200px x 675px

YouTube

Channel Banner:
2560px x 1440px

Channel Icon
800px x 800px

Instagram

Profile Picture
180px x 180px
crops round

Picture size
1080px x 1080px

LinkedIn

Profile Banner
1584px x 396px

Profile Picture Size
400px x 400px

Company Coverphoto
1536px x 768px

Company Logo
300px x 300px

Regan Bowlen
DARCI Creative
Art Department