What’s your point?
Getting clear on your brand message is essential to successful marketing. If you’re all turned on by Facebook and Twitter and other social media sites, that’s cool; but are you clear about how you’re using these tools? Are you strategic in how you post? Are you always pointing back to your brand promise? There are many advantages to using social media, and for some businesses there are more benefits than for others. A financial institution may have less to gain by spending a lot of time in these spaces than a retail establishment or an entertainment venue, for example. But these tools do help build a tribe when used well.
The key is Clarity. Who are you? What do you stand for and how do you want your followers to respond or benefit from what you’re sharing? Getting clear eliminates the noise. And we all know how much comes across our own desks each day; it can get pretty noisy. Some folks are crazy for social media because “it’s free.” But if you’re spending a lot of time posting about irrelevant things that don’t support your brand or create real sales for your company, how much is that really costing you and your business?
If, on the other hand, your social media plan is clearly integrated with a well thought out marketing plan then you’re on the right path. You’re contributing to your brand which is distinguishing you in the marketplace. And as you do this, you’re gathering a strong tribe of people who care about what you have to say. And when they care, they listen — instead of tuning you out. When you’re clear, you’re focused and what you send out comes back to you in spades. (And, that’s a good thing.)
Total Brand Agency