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Why You Need Branded Photography For Your Business.

How much time do you spend online looking at websites, social media, shopping, searching…you name it? Probably more than you’d like to admit! But the truth is, we live in a very visual world. Much of our time is spent looking at photos and images. Whether you realize it or not, those images have an impact on the brands you follow and purchase from. You make connections (good or bad) with those brands based on the images you see.

That’s why it’s so important to have branded photography that is specific to your business. It’s an opportunity for you to convey your brand promise to your audience through images. It helps build a connection between you and your audience. Using these images consistently throughout your marketing materials increases your brand recognition. Eventually your audience will “know” your brand just by seeing the photos you use.

You’ve worked hard to create your brand image for your business. You’ve carefully designed an amazing logo with a thoughtful positioning line that clearly defines your brand promise. Be sure to carefully select photos that support all that hard work.


Pam Oulundsen
DARCI Creative
Project Manager & Data Analyst