Atlantic Orthopaedics & Sports Medicine

In need of a new name, a cohesive brand, and a clear idea of who they were, Atlantic Orthopaedics & Sports Medicine came to us for help positioning themselves as true experts in their field.

Atlantic Orthopaedics & Sports Medicine

In need of a new name, a cohesive brand, and a clear idea of who they were, Atlantic Orthopaedics & Sports Medicine came to us for help positioning themselves as true experts in their field.

The team at DARCI Creative is not only ‘creative,’ but a pleasure to work with! We have gained greater knowledge and insight into marketing strategies that have allowed us to maximize our visibility while reaching our goals. An awesome organization that I’m proud to be working with.

Yvette Varney, Practice Administrator, Atlantic Orthopaedics & Sports Medicine

“The team at DARCI Creative is not only ‘creative,’ but a pleasure to work with! We have gained greater knowledge and insight into marketing strategies that have allowed us to maximize our visibility while reaching our goals. An awesome organization that I’m proud to be working with.”

Yvette Varney,
Practice Administrator, Atlantic Orthopaedics & Sports Medicine

The Challenge

When Atlantic Orthopaedics & Sports Medicine approached us to up their marketing game, they were actually known as “Sports Medicine Atlantic Orthopaedics”. The healthcare practice had been working with a PR consultant but didn’t have much of a cohesive brand or clear idea of who they were and who they wanted to be. It was time to rebuild.

The Execution

We began with a rebrand, crafting a new logo and the tagline, Dedicated To You. Our marketing plan was robust and covered a variety of different outreach methods, from digital ads and social media management to print advertising and public relations. We redesigned their website and coordinated a photoshoot to capture the providers interacting with patients. We created an SEO strategy and launched a digital newsletter, the Atlantic News, for the practice to stay in touch with their patients and educate them on health topics and clinic updates. We took advantage of every opportunity that we could to position the providers as leaders in their field – most notably through press releases in the paper and recurring features in Seacoast Medical Sunday. We even got the providers on radio for a weekly Patriots Injury Report, where each specialist discussed player injuries specific to their interests.

Included in the execution:

Brand Identity & Logo Design  /  Web Design  /  Social Media Management  /  SEO  /  Video Production & Photography  /  Digital Advertising  /  Eblast Design & Execution  /  Public Relations  /  Radio Advertising  /  Print Advertising  /  Affiliate Practice Branding & Recommendations

The Strategy

Behind the brand, we saw a skillful team of Board-Certified doctors and physician assistants – true experts in their field. We needed to communicate that with their audience, and our strategy centered on elevating their expertise while speaking to their patients on a personal level.

The Results

The outcome of all that hard work? We successfully positioned Atlantic Orthopaedics & Sports Medicine as a leader in their field and the Seacoast’s leading orthopaedic practice. People now know Atlantic Orthopaedics for their state-of-the-art technology and cutting-edge advancements in medicine. They are high ranking on search engines as a result of our SEO efforts. And, we’ve helped keep the practice top-of-mind among their audience.