With a clearly defined target audience in place, we set out with a comprehensive plan that included a series of seasonal campaigns, from radio and television to eye-catching billboards (something we don’t have a lot of in our market).
But the real key to Piscataqua’s marketing success was a series of direct mail campaigns, highly targeted by audience and geo-location. These mailers included branded water bottles, golf balls, coffee and soaps – sent to wealthy homeowners (many with more than one home) in New England neighborhoods like Kennebunkport, Maine.
Included in the execution:
Brand Identity / Web Design / Social Media Marketing / Video Production / Television Advertising / Billboard Design / Radio Advertising / Print Advertising / Direct Mail Design & Execution