Piscataqua Savings Bank

In such a competitive financial market, Piscataqua Savings Bank came to us in need of a fresh look at their brand and overall marketing strategy.

Piscataqua Savings Bank

In such a competitive financial market, Piscataqua Savings Bank came to us in need of a fresh look at their brand and overall marketing strategy.

DARCI Creative has been instrumental in branding our image through the redesign of our logo, website content, and advertising creative and placement.”

Rick Wallis, President & CEO of Piscataqua Savings Bank

“DARCI Creative has been instrumental in branding our image through the redesign of our logo, website content, and advertising creative and placement.”

Rick Wallis
President & CEO of Piscataqua Savings Bank

The Challenge

Having worked with an independent consultant for a number of years, Piscataqua Savings Bank came to us feeling like they weren’t quite up to speed in the marketing department. In such a competitive financial market, they needed a brand refresh. And, they wanted to feel accessible to a wider audience – particularly a younger demographic.

The Execution

With strategic, consistent messaging through print materials, digital ads, billboard designs and more, we laid the groundwork for Piscataqua’s new brand as the friendliest bank around. We assisted them with sponsorship advertising for local non-profits, and we even named and branded a holiday campaign unique to Piscataqua Savings Bank: the Spirit of Giving. The message was clear, and it was integrated across a variety of mediums.

Included in the execution:

Brand Identity & Logo Design / Web Design / Video Production / Digital Advertising / Radio Advertising / Print Advertising / Billboard Design / Bank Signage / Branded Holiday Campaign

The Strategy

We dove deep into brand identity for Piscataqua Savings Bank, positioning them as a cornerstone of the community and as “Portsmouth’s Local Bank”. Their differentiator? A friendly, community-driven bank – one whose staff remembers your name and asks about your family before even discussing finance. We needed to set them apart from the rest as who they were as an institution – and we did just that.

The Results

Just as we had planned, Piscataqua Savings Bank remains a small, community-focused bank thriving amidst market competition. As our longest standing client, we have seen the power of branding pay off for Piscataqua. Its employees and members have created a true sense of family – and we created a brand reflective of that.