A few years back, someone said to me, “You’re too honest to be in business.” I was stunned. What an interesting thing to say. Add to that, that the industry I’d chosen to be in was advertising!
It’s something that I’ve never forgotten. Why is it that we have this notion that to be great in business you have to be a schemer or a wheeler-dealer? I look at my business as an integral part of my life. Why, then, would I have one face at work and another for the rest of my life? I think a lot of my success with marketing comes from helping clients to be honest about who they are and what they are offering. It’s in that honest inquiry that some of the best advertising is made. It’s during that process of establishing what makes a client unique that allows us to mine for gold.
I think we’re all pretty savvy about when we’re being misled. We can tell when an advertising message is authentic and when it’s just … not. I’m really proud of the work that we do. I feel we are providing a valuable service by helping our clients to articulate who they are and what they are about. So, while in many ways, my chosen field has a bit of a bad rap, it’s not the way I choose to do it. I equate branding with authenticity. And by definition, that’s honest.